Thanks for using Tumblr, the internet’s foremost purveyor of weird content. In order to provide you with all of this weird content for free, we selectively run advertisements on Tumblr. We, and Oath (our parent company), work with online advertising companies to provide you with advertising that is as relevant and useful to you as possible. You can read more about Oath and its advertising partners here.
Why you see ads
Advertising pays for the servers, electricity, and people that run Tumblr.
The specific ads you see may be informed by various factors such as the content you are seeing, information you provide, your search history, your friend’s recommendations, the apps you use, or based on your other interests. It may sound like a lot, but this information is the same stuff every website or app uses to serve ads.
How to manage your ad settings
For those Tumblr users that live in the European Economic Area and are subject to the EU’s General Data Privacy Regulations (GDPR), you can manage your ads settings by accessing your Privacy Dashboard.
For users outside of the European Economic Area, we work with the following industry groups, whose aim is to provide consumers with more choice, transparency, and control over how advertisers collect and use data:
- EDAA (EU) - http://www.youronlinechoices.com
- NAI (US) - http://www.networkadvertising.org
- DAA (US) - http://www.aboutads.info
- DDAI (Japan) - http://www.ddai.info
These organizations offer browser-based tools for opting out of the collection and use of your web viewing data for interest-based advertising and other applicable uses. Note that this only applies to the browser you use to access the tool, and only to the advertisers who participate in these industry groups.
It’s also worth noting that Tumblr doesn’t partner with all of these advertisers (far from it, in fact)! But since our users are informed ad consumers, we figured these tools would be useful anywhere the internet takes you.There are also browser extensions that you can look into, but just know that some extensions negatively affect the way Tumblr works. So use them at your own risk.
How to turn off ads
Unfortunately, until we live in a post-consumerist society built on an economy of surplus instead of scarcity that would enable us to procure both labor and materials at zero marginal cost, there is no way to remove ads from your Tumblr experience. Just something to think about.
How to run your own ads
Interested in advertising on Tumblr (or any other Oath brand)? Contact us here.
Trying to monetize your Tumblr, to create your very own Tumblr empire, like the Monopoly guy? You’re welcome to use affiliate links on your Tumblr – just make sure you abide by our Community Guidelines (i.e., don’t create blogs with the sole purpose of affiliate marketing). Read more about using affiliate links here.