Thanks for using Tumblr, the internet’s foremost purveyor of your favorite content. In order to provide you with all of this content for free, we selectively run advertisements on Tumblr. We work with brands and marketers to provide you with advertising that is as relevant and useful to you as possible.
Why you see ads
Advertising pays for the servers, electricity, and the people that run Tumblr.
The specific ads you see may be informed by various factors such as the content you are seeing, information you provide, your search history, your friend’s recommendations, the apps you use or based on other interests you may have. It may sound like a lot, but this information is the same stuff every website or app uses to serve ads. Read on for more information.
How ads are selected
Ads are more effective when they are shown to people who are likely to be interested in the product or service advertised. For this reason, Tumblr and our advertising partners use the information we receive and collect to help select which ads to show you. Here are some examples:
- We may select ads based on the content of the page or app on which they appear. For instance, if you are viewing a news article about a recently released album, Tumblr may show you an ad for a music store that sells albums. Similarly, ads in finance content may be related to financial services. These kinds of ads are sometimes called “contextual ads.”
- Other ads we select may be based on information about activities and interests on websites and apps used on your device and other associated devices. These ads are sometimes called “interest-based ads.”
- Other interest-based ads are shown based on your online activities over time and across different websites and apps used on your various devices. We may collect information about your online activities in this way in order to make predictions about what products or services might be of interest to you. Based on these predictions, we and other companies may categorize you as belonging to a “segment” of users to which advertisers may be interested in showing ads.
- We also select ads to show you based on other information you provide or that we collect from other sources, such as your age or location, searches you conduct, apps on the device, or based on your other interests.
What data is used to provide more relevant ads to you
As explained above, Tumblr and our advertising partners use the data we collect or receive about you to help us show ads for products or services that you are likely to be interested in and make the advertising we serve more effective.
We may use the information you provide or that we receive, including information that on its own could reasonably identify you, to tailor ads when you use our services or the services of others. We may also analyze your use of our services, including your engagement with the ads we show you, to improve the effectiveness of our advertising platforms, limit the number of times you see the same ad, and measure the effectiveness of the specific ads we serve.
Some more information we thought you’d like to know:
- We may tailor ads based on location.
- Tumblr may use information you provide, such as your age, to tailor ads when you are logged in or if you have stored this information with an Tumblr Service (even if you are logged out). Tumblr may also use this information, including personally identifiable information, to tailor ads when you are using our services.
- We use a variety of tools, including, but not limited to, IP Addresses, web beacons, SDKs, cookies, and similar technologies, to support our advertising services.
- We may tailor ads to you based on demonstrated or declared interests.
- We may personalize ads to you based upon activities of accounts and devices associated with you.
- We use data that we receive from other sources to help us provide more effective advertising. For example, we may use data that is available from public or commercial sources and combine it with other data we have collected or received about a user or the user’s device for these purposes.
- We do not use, or allow others to use, sensitive financial account number data or other sensitive data (as defined by the self-regulatory programs listed below) to determine eligibility for health insurance, life insurance, or employment. We also do not target ads to users based on sensitive health data, including cancer, mental health-related conditions, and sexually-related areas.
- Please keep in mind that if a user appears interested in non-sensitive, health-related topics (such as by visiting pages related to such a topic) an ad relevant to those interests may be displayed. We also may display non-sensitive, health-related ads to users who we or our advertisers believe may be an appropriate audience for such topics.
How to manage your ad settings
For those Tumblr users that live in the European Economic Area and are subject to the EU’s General Data Privacy Regulations (GDPR), you can manage your ads settings by accessing your privacy settings.
For users outside of the European Economic Area, we work with the following industry groups, whose aim is to provide consumers with more choice, transparency, and control over how advertisers collect and use data:
- EDAA (EU) - http://www.youronlinechoices.com
- NAI (US) - http://www.networkadvertising.org
- DAA (US) - http://www.aboutads.info
- DDAI (Japan) - http://www.ddai.info
These organizations offer browser-based tools for opting out of the collection and use of your web viewing data for interest-based advertising and other applicable uses. Note that this only applies to the browser you use to access the tool, and only to the advertisers who participate in these industry groups.
It’s also worth noting that Tumblr doesn’t partner with all of these advertisers (far from it, in fact)! But since our users are informed ad consumers, we figured these tools would be useful anywhere the internet takes you.There are also browser extensions that you can look into, but just know that some extensions negatively affect the way Tumblr works. So use them at your own risk.
How to turn off ads
Unfortunately, until we live in a post-consumerist society built on an economy of surplus instead of scarcity that would enable us to procure both labor and materials at zero marginal cost, there is no way to remove ads from your Tumblr experience.
How to run your own ads
Interested in advertising on Tumblr? Contact us here.
Trying to monetize your Tumblr, to create your very own Tumblr empire, like the Monopoly guy? You’re welcome to use affiliate links on your Tumblr – just make sure you abide by our Community Guidelines (i.e., don’t create blogs with the sole purpose of affiliate marketing). Read more about using affiliate links here.